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Recent Curion studies from February 2026, based on three surveys encompassing over 19,000 American participants, highlight the “Peeps paradox.” Close to half the nation (24.2% who adore them and 23.3% who favor them) views the candy positively. The opposition is equally strong: 17.4% dislike them, and 8.1% detest them. Yet when Curion polled more than 8,000 buyers about their reasons for purchasing Peeps, flavor hardly registered. About one-third (32.9%) cited holiday customs as their main driver. Another 28.4% buy them as basket decorations or presents. Sentimental attachment motivated 23.4% of sales, and 25.2% purchase them for relatives who like them. Essentially, Peeps function more as a seasonal tradition than a treat, bought ritually by individuals who might not consume any.
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Researchers identify sharp rise to about 0.35C every decade, after excluding natural fluctuations such as El Niño
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